Music by Andrew Huggett. GAINING A VOICE is an eight part television series on marketing to the traditional news industry in Canada. Produced in 1997, its basic principles in story telling, news gathering, prioritizing news events and shaping news for specific audiences can be used in any platform whether it be social media, the internet and traditional media. Knowing how to work with traditional media will give you and/or your story/issue the attention and public awareness that you just can’t buy or harness even using social media.